Team

Head of Marketing and Value Creation department, PSB Paris School of Business; Head of the chair Living Health

Research areas: The perspective of death and its effect on behaviors and the redefinition of priorities
The process of aging and seniors’ consumption behaviors
Resilience and the process of post-traumatic growth and its manifestations in the case of cancer
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis

Member of Marketing and Value Creation department, PSB Paris School of Business; Head of Capstone Project

Research areas :
The olfactive marketing and the impact of odors on consumer behaviors
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis

Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas:
Experimental research in consumer behavior area.
The antecedents and consequences of status consumption.
Cancer and well-being.

Teaching areas:
Consumer behavior in luxury, Fundamental of luxury markets,
Marketing, Marketing Research, Quantitative methods.

Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas :
Client orientation of professional service providers (e.g., consultants, doctors, lawyers)
Managing the employee-customer interface in the context of professional services
Strategic positioning of professional service providers
Interacting with clients in the digital era

Teaching areas:
Marketing Management, Services Marketing,
Operational and Advanced Marketing, Web Marketing