Inauguration Rafaël Institut
8 December 2018

The team

 

Dr. Judith Partouche-Sebban

Associate Professor, PSB Paris School of Business


Head of Marketing and Value Creation department, PSB Paris School of Business; Head of the chair Living Health

Research areas: The perspective of death and its effect on behaviors and the redefinition of priorities
The process of aging and seniors’ consumption behaviors
Resilience and the process of post-traumatic growth and its manifestations in the case of cancer
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis


Dr. Karim
Errajaa

Associate Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business; Head of Capstone Project

Research areas :
The olfactive marketing and the impact of odors on consumer behaviors
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis


Dr. Saeedeh Rezaee
Vessal

Associate Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas:
Experimental research in consumer behavior area.
The antecedents and consequences of status consumption.
Cancer and well-being.

Teaching areas:
Consumer behavior in luxury, Fundamental of luxury markets,
Marketing, Marketing Research, Quantitative methods.


Daniel
Maar

Assistant Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas :
Client orientation of professional service providers (e.g., consultants, doctors, lawyers)
Managing the employee-customer interface in the context of professional services
Strategic positioning of professional service providers
Interacting with clients in the digital era

Teaching areas:
Marketing Management, Services Marketing,
Operational and Advanced Marketing, Web Marketing


Dr. Judith Partouche-Sebban

Associate Professor, PSB Paris School of Business


Head of Marketing and Value Creation department, PSB Paris School of Business; Head of the chair Living Health

Research areas: The perspective of death and its effect on behaviors and the redefinition of priorities
The process of aging and seniors’ consumption behaviors
Resilience and the process of post-traumatic growth and its manifestations in the case of cancer
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis


Dr. Karim
Errajaa

Associate Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business; Head of Capstone Project

Research areas :
The olfactive marketing and the impact of odors on consumer behaviors
The cocreation process between consumers and companies

Teaching areas:
principles of marketing, operational marketing,
market studies, quantitative analysis


Dr. Saeedeh Rezaee
Vessal

Associate Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas:
Experimental research in consumer behavior area.
The antecedents and consequences of status consumption.
Cancer and well-being.

Teaching areas:
Consumer behavior in luxury, Fundamental of luxury markets,
Marketing, Marketing Research, Quantitative methods.


Daniel
Maar

Assistant Professor, PSB Paris School of Business


Member of Marketing and Value Creation department, PSB Paris School of Business

Research areas :
Client orientation of professional service providers (e.g., consultants, doctors, lawyers)
Managing the employee-customer interface in the context of professional services
Strategic positioning of professional service providers
Interacting with clients in the digital era

Teaching areas:
Marketing Management, Services Marketing,
Operational and Advanced Marketing, Web Marketing